The famous name will appear on the team’s shorts for the first time in Saturday’s Castle Lager Rugby Championship Test against Australia at Emirates Airline Park to visibly mark the start of the two year agreement.
“Samsung is a global leader in its field and we’re delighted with our new partnership,” said Jurie Roux, CEO of SA Rugby.
“Our aims are aligned in wishing to be the best in our areas of endeavour and there’s great synergy between our brands.
“The Springboks will now be carrying Samsung’s logo on the team’s kit and we look forward to a highly successful partnership over the next two seasons.”
The partnership will see both the Springbok rugby team and SA Rugby exclusively using the latest Samsung consumer electronic products to enhance every-day performance.
Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa, said: “As one of the country’s top sporting codes, rugby has long been close to the hearts of many South Africans.
“As an organisation, we understand how pride and passion fuels success and are excited to harness this energy and back the Springboks in their quest to become world champions again.
“We believe in the power of sport to unite people from all walks of life and with passion at the core of our own operations, Samsung is honoured to be included as part of the SARU family. We will be joining millions of supporters the world over in shouting ‘Go Bokke’ as the team prepares to compete against the world’s best.”
About Samsung Electronics Co., Ltd.
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