In doing so, the team of Planet Sport, MTN South Africa and SA Rugby edged out several high-power brands.
Launched by SA Rugby in partnership with MTN on 1 July 2022, BokSquad has quickly established itself as the digital home for Springboks fans, allowing them to sign up and gain access to exclusive insights, money can't buy experiences and special offers.
The site is the successor to the Springbok Supporters' Club and is the official home of fans of the Boks, Springbok Women, Blitzboks, Bok Women’s Sevens, Junior Boks and all other national teams.
“The video which was entered for this award, showed the passion and love for the Springboks from one of our millions of die-hard supporters, and this is really a feather in the cap of everyone who has worked so hard to make BokSquad a reality,” said Jurie Roux, CEO of SA Rugby.
“Ever since the launch of BokSquad, the uptake has been phenomenal and it hammered home the message that rugby will be nothing without fans, something we must never take for granted.
“We are very proud of this award, as well as MTN and our other sponsors, who were honoured this year at the Sport Industry Awards.”
MTN, main sponsor of the Springboks, won the Brand or Sponsor of the Year Award for their support of both the Boks and MTN8, using the excitement of supporters being back in stadiums to drive engagement and position their brand amongst both rugby and soccer fans.
Campaign of the Year went to Octagon and Castle Lite for their#LITESIDEOF7S campaign during the Rugby World Cup Sevens played in Cape Town in September. Their activations brought the ‘Lite Side of Sevens’ to life, along with plenty of entertainment, beer and fun.
And last year’s Agency of the Year winner, Mscsports and their client Klipdrift took home the Communications Award of the Year for ‘Go for Gold’ campaign, which saw Klipdrift reuniting with rugby as an official sponsor of Rugby World Cup Sevens 2022.
Furthermore, the documentary on Springbok wing Makazole Mapimpi, titled Map1mp1, and produced by Retroviral, won Audio Visual Content of the Year (Long-Form).